To build Ethical Futures we need to convince those with power to focus on holistic solutions rather than profit. Need not Greed. Regeneration not Exploitation. A combination of fear, ego, misinformation, and the natural human desire for comfort and covenience, though, makes it very difficult for people to let go of the dominant paradigm.
This presentation discusses what is involved in understanding and unpicking the tensions within the dominant paradigm and maximising the resonance within the alternative so that we can shift the public imagination.